Market Understanding represents the foundation of nearly all marketing activities. Prime aims at understanding people, brands and markets to drive business growth.
How can I accelerate decision-making to keep up with the market?
How can I segment my consumers, shoppers, products or usage occasions?
How can I identify innovation platforms and unmet needs?
How can I better target my consumers?
How can I (re)position by brand?
How can I optimize my brand and product portfolio?
How can I identify stretching opportunities for my brand?
Our experts help you to uncover, size and prioritize growth opportunities in the market, and to identify innovation platforms. Our solutions are linked to business outcomes, through advanced analytics and activation workshops.