Product Concept Testing.

Product Concept Testing.

Concept Testing is the investigation of potential consumers’ reactions to a proposed product or service before introducing the product or service to market. As businesses and organizations look to launch a product or invest in the development of an idea, concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.

  • location cleanliness
  • employee professionalism
  • pricing audit
  • safety audit
  • experience consistency
  • marketing and branding
  • competitor analysis
  • inventory audit
  • timeliness
  • friendliness
  • enthusiasm
  • brand awareness
  • information relevance
  • script compliance
  • ease of navigation
  • technical operations
  • purchase process efficiency
  • employee-customer relations

Schedule A Consultation For Your Business

You can and should, see your business through your customers’ eyes. Prime’s customer experience research can provide you with critical data to make meaningful business decisions.

  • Complimentary Consultation*

*Restrictions and Limitations apply.

Benchmark Study

Health & Fitness

Prime’s Customer Satisfaction Benchmark Study indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.

“Prime’s state-of-the-art technology has assisted management to make effective, informed decisions. Their data is clear and concise. A must have for any manager who wants accurate data at their fingertips.” attention.”

Feras Salibi
Corporate Director Of Talent & Culture at Rixos International Hotels – UAE

Keep Up With PRIME.

Mystery Shopping

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How can PRIME CSS Help Your Business?

Explore BARE International’s service offerings to reveal the true nature of your business .

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Clients

7 Days

a week open

1600 Mystery Visits

around the world