VISA “Visual Identity and standard assesment”
A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand.
VISA is a design audit to analyse of all the visual elements used by a company. Beyond its visuals, also central to an audit is the company’s core message, sometimes called a slogan, value or branding statement. You can think of a design audit as something like psychotherapy – a type of head-shrinking. but for a business