VISA “Visual Identity andĀ standardĀ assesment

A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand. It includes anything visual that your brand produces such as logo design, fonts, photos, and any otherĀ visuals that you useĀ to communicate your brand.

VISA is a design auditĀ to analyse of all the visualĀ elements used by a company. Beyond its visuals, also central to an auditĀ is the company’s core message, sometimes called a slogan, value or branding statement. You can think of a design auditĀ as something like psychotherapy ā€“ a type of head-shrinking. but for a business

  • location cleanliness
  • employee professionalism
  • pricing audit
  • safety audit
  • experience consistency
  • marketing and branding
  • competitor analysis
  • inventory audit
  • timeliness
  • friendliness
  • enthusiasm
  • brand awareness
  • information relevance
  • script compliance
  • ease of navigation
  • technical operations
  • purchase process efficiency
  • employee-customer relations

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ā€œPrimeā€™s state-of-the-art technology has assisted management to make effective, informed decisions. Their data is clear and concise. A must have for any manager who wants accurate data at their fingertips.ā€

Feras Salibi
Corporate Director Of Talent & Culture at Rixos International Hotels – UAE

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