Product Concept Testing.

Concept Testing is the investigation of potential consumers’ reactions to a proposed product or service before introducing the product or service to market. As businesses and organizations look to launch a product or invest in the development of an idea, concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.

“Prime’s state-of-the-art technology has assisted management to make effective, informed decisions. Their data is clear and concise. A must have for any manager who wants accurate data at their fingertips.” attention.”

Feras Salibi
Corporate Director Of Talent & Culture at Rixos International Hotels – UAE