Why benchmark?
The purpose is to gain a level of insight that allows you to evolve your digital marketing strategy based on competitor insight. It’s not that you should be dictated by what you learn about competitors, since being very reactive to that can be worse than doing nothing. Yet common sense tells us that knowledge is power – simply knowing how you compare, finding quick wins and defining your medium to long term strategy gives you more control and power
In Person
- location cleanliness
- employee professionalism
- pricing audit
- safety audit
- experience consistency
- marketing and branding
- competitor analysis
- inventory audit
Phone
- timeliness
- friendliness
- enthusiasm
- brand awareness
- information relevance
- script compliance
Web
- ease of navigation
- technical operations
- purchase process efficiency
- employee-customer relations
Schedule A Consultation For Your Business
You can and should, see your business through your customers’ eyes. Prime’s customer experience research can provide you with critical data to make meaningful business decisions.
*Restrictions and Limitations apply.
Benchmark Study
Health & Fitness
Prime’s Customer Satisfaction Benchmark Study indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.
“Prime’s state-of-the-art technology has assisted management to make effective, informed decisions. Their data is clear and concise. A must have for any manager who wants accurate data at their fingertips.”
Feras Salibi
Corporate Director Of Talent & Culture at Rixos International Hotels – UAE