Complimentary Consultation*
Product Concept Testing.
Concept Testing is the investigation of potential consumers’ reactions to a proposed product or service before introducing the product or service to market. As businesses and organizations look to launch a product or invest in the development of an idea, concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service.
In Person
- location cleanliness
- employee professionalism
- pricing audit
- safety audit
- experience consistency
- marketing and branding
- competitor analysis
- inventory audit
Phone
- timeliness
- friendliness
- enthusiasm
- brand awareness
- information relevance
- script compliance
Web
- ease of navigation
- technical operations
- purchase process efficiency
- employee-customer relations
Schedule A Consultation For Your Business
You can and should, see your business through your customers’ eyes. Prime’s customer experience research can provide you with critical data to make meaningful business decisions.
*Restrictions and Limitations apply.
Benchmark Study
Health & Fitness
Prime’s Customer Satisfaction Benchmark Study indicates that 48.5% of health and fitness club members are not satisfied with their current club membership.
“Prime’s state-of-the-art technology has assisted management to make effective, informed decisions. Their data is clear and concise. A must have for any manager who wants accurate data at their fingertips.” attention.”
Feras Salibi
Corporate Director Of Talent & Culture at Rixos International Hotels – UAE
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maged2018-09-13 07:10:332021-01-13 06:17:28Competitor analysis & benchmark